Climbing on TV
As climbing becomes more and more popular, commercials and advertisements are starting to depict climbers. Often the footage can be pretty wild.
Sacramento climber Alex Honnold and former Ironworks staff member Katie Brown made this Citibank commercial, filming over a few days in Moab Utah. The spot used a paid voice over actor. Citibank has been airing this commercial during prime time hours on a number of channels.
Not to be outdone by Honnold's cameo, Chris Sharma has been in his own Italian ad. Sector watches filmed this piece in Spain. While the language is different, it's still a solid portrayal of rock climbing hitting the big time.